Kentucky Proud program awarded grant; More than $2.8 million invested in state’s branding programPosted on Nov 19, 2012
“I am pleased to continue our support of the Kentucky Proud Program – one of the premiere marketing and branding initiatives in the country,” said Gov. Beshear. “Kentucky Proud is not only important to agriculture, but it is also valuable to our citizens who seek local products and strive to support the local economy.”
Kentucky Proud is Kentucky’s official marketing and promotional program that is designed to help agricultural producers sell and market farm products that are grown, raised, processed, packaged or manufactured in Kentucky. The primary goal of the program is to increase net farm income for Kentucky farm families and agribusinesses.
“It’s a great day for Kentucky farmers,” said Agriculture Commissioner James Comer. “Kentucky Proud is such a powerful marketing tool for products grown, raised or manufactured right here at home, and I’m so grateful to the ADB for their steadfast support for this program. Together, we will make Kentucky Proud the finest marketing campaign in our state’s history.”
Funds awarded will be used for various aspects of the program, including Point-of-Purchase (POP) grants, Restaurant Rewards, branding & advertising, tradeshows, a USDA grader, website development and retail projects.
This project was one of the 12 proposals approved at the Kentucky Agricultural Development Board’s November business meeting.
Source: Press release courtesy of GOAP.