Kentucky Proud program awarded grant; More than $2.8 million invested in state’s branding program

Posted on Nov 19, 2012
FRANKFORT, Ky. (Nov. 16, 2012) - The Kentucky Agricultural Development Board, chaired by Gov. Steve Beshear, approved the Kentucky Department of Agriculture (KDA) for $2,830,000 Agricultural Development Funds to be divided over two years (2013-2014) for the Kentucky Proud program.

 

“I am pleased to continue our support of the Kentucky Proud Program – one of the premiere marketing and branding initiatives in the country,” said Gov. Beshear.  “Kentucky Proud is not only important to agriculture, but it is also valuable to our citizens who seek local products and strive to support the local economy.”

Kentucky Proud is Kentucky’s official marketing and promotional program that is designed to help agricultural producers sell and market farm products that are grown, raised, processed, packaged or manufactured in Kentucky.  The primary goal of the program is to increase net farm income for Kentucky farm families and agribusinesses.

“It’s a great day for Kentucky farmers,” said Agriculture Commissioner James Comer. “Kentucky Proud is such a powerful marketing tool for products grown, raised or manufactured right here at home, and I’m so grateful to the ADB for their steadfast support for this program. Together, we will make Kentucky Proud the finest marketing campaign in our state’s history.”

Funds awarded will be used for various aspects of the program, including Point-of-Purchase (POP) grants, Restaurant Rewards, branding & advertising, tradeshows, a USDA grader, website development and retail projects.

This project was one of the 12 proposals approved at the Kentucky Agricultural Development Board’s November business meeting.

For more information about Kentucky Proud program, contact Kristen Branscum with KDA at 502-564-4983 or kristen.branscum@ky.gov. Also, visit www.kyproud.com.

Source: Press release courtesy of GOAP.

Tagged Post Topics Include: Commissioner of Agriculture, Governor, James Comer, KDA, Kentucky Ag Development Council, Kentucky Proud, Steve Beshear