Distracted Driving

 

FACT: Distracted driving was noted as a factor in 43% of crashes 58,000 collisions – on Kentucky’s roadways in 2015. That same year, driver distraction contributed to 182 fatalities in the Bluegrass State.

What is the great distraction so commonly keeping our attention from the task of driving? It's likely the answer won't surprise you.

According to AT&T, more than 90 percent of people say they know the dangers of texting and driving, yet 70 percent still find ways to rationalize their divided attention while behind the wheel.

In Kentucky, there's truly so much to live for. No text message, emoji or social media post is worth risking your life - or the lives of those around you.

Help us create a change in attitude surrounding this on-the-rise social ill. When you're behind the wheel, take a break from technology. Make Kentucky’s roads a safer place to be, and join Kentucky Farm Bureau in driving distraction-free.

 

From the 1960s to now: a history of distracted driving
From the 1960s to now: a history of distracted driving

Early examples of distracted driving studies go back as far as 1963, when scientist John Senders took to the roads blindfolded – all in the name of research.

Technology's role in distracted driving
Technology's role in distracted driving

The automobile and tech industries have taken notice of distracted driving. Some tools have already been invented to curb the effects of this rampant roadway issue, while other technologies are quickly developing from budding ideas to larger-than-life innovations. 

An overview of distracted driving
An overview of distracted driving

Today, the number of cellphones in the U.S. surpasses the country’s population. And according to a study by AT&T, 70 percent of people admit to using those cellphones while driving.