Whitney Carman honored with Farm Public Relations AwardPosted on Dec 7, 2012
Carman was nominated for her role in leading the Kentucky Beef Council’s public relations efforts during the past three years. She wrote and distributed industry-related press releases on behalf of the organization and maintained relevant content on the group’s website and Facebook page. In addition to her traditional roles in public relations, Carman traveled across the state to spread the word about beef. She made regular appearances on Louisville’s “Dash and Dine” on FOX 41 and Lexington’s “What’s for Dinner Wednesday” on FOX 56, while also coordinating a guest chef for the programs who could also speak about his or her beef cattle operation.
The University of Kentucky graduate was heralded for organizing a variety of beef industry promotional efforts, taking the beef and ag message on the road to meet consumers where they were, and for doing her part in telling the true story of agriculture in Kentucky.
KFB’s Farm Public Relations Award, which consists of a commemorative plaque and $300 prize, was developed to recognize Kentuckians who significantly generate a better public understanding of agriculture. The recipients accomplishments can be compiled either on a volunteer basis or as part of an individual’s job, but the individual cannot be a professional writer or broadcaster.
With nearly 500,000 member families statewide, Kentucky Farm Bureau is the state’s largest general farm organization. Approximately 1,700 members attended KFB’s 93rd annual meeting, December 5-8, to recognize this year’s individual and organizational achievements as well as adopt policy for 2013.