Kentucky Farm Bureau wins multiple AFBF communication awardsPosted on Jul 1, 2013
The awards, presented annually by the American Farm Bureau Federation (AFBF), match up similar-sized state Farm Bureaus to compare the effectiveness of their various communication efforts over the past year.
Bob Shrader and Matt Hilton, KFB’s two-man video production crew, were honored in four out of the five video categories of the AFBF competition. The duo won an Award of Excellence for “Best Video Newsletter” and their work producing the monthly Kentucky Farm Bureau Reports. Shrader and Hilton’s work on KFB’s television show, the Emmy ® Award-winning Bluegrass & Backroads that is now in its 10th season on the air, also won honorable mentions for “Best Video Feature Story,” “Best Video Program” and “Best Promotional or Educational Video or Documentary.”
Carilynn Gravatte, social media specialist for KFB, captured the Award of Excellence for “Best Social Media Program” while managing KFB’s overall presence on Facebook, Twitter, YouTube, Flickr, WordPress, Pinterest, iTunes podcast and a smartphone application (in addition to overseeing the organization’s presence on Facebook for several other various program areas). Despite having just joined the fast-paced world of social media in September of 2012, KFB won the favor of the competition’s judges by describing how it launched a comprehensive social media plan designed to reach and communicate directly with its members.
Visit the AFBF website for a full list of categories and winners from this year’s competition.
Tagged Post Topics Include: AFBF, App, Best Social Media Program, Best Video Newsletter, Bluegrass and Backroads, Bob Shrader, Carilynn Gravatte, Facebook, Flickr, iTunes, KFB, Matt Hilton, Pinterest, Social Media, Twitter, Wordpress, YouTube