LOUISVILLE, KY (Sept. 18, 2025) — Kentucky Farm Bureau (KFB) is proud to announce the launch of its rebranded podcast, “Let’s Get Rural.” The podcast, co-hosted by KFB’s Renee Carrico and Matt Hilton, offers a dynamic platform for conversations with Kentucky’s farmers, agricultural leaders and rural communities.

“Let’s Get Rural” brings a fresh identity to the same trusted storytelling listeners have come to know from KFB Studios, the media production arm of KFB. Each episode is designed to connect listeners with the heart of Kentucky agriculture — from planting and calving season updates to philanthropic activity recaps to live recordings at local ag education events, and more.

“Farmers’ stories deserve to be told in ways that are both authentic and engaging,” said Carrico, who raises beef cattle and hay in Washington County and serves as KFB’s Commodity Division Director. “Through ‘Let’s Get Rural,’ Matt and I are excited to showcase the passion, resilience and innovation that define Kentucky agriculture.”

Carrico brings first-hand experience as a lifelong farmer and leader in KFB’s environmental and policy programs, while co-host Hilton, Manager of KFB Studios, draws on his extensive background as a producer and interviewer for the Emmy Award-winning programs “Bluegrass & Backroads” and “The KFB Show.” Together, their perspectives — “the Aggie” and “the City Slicker” — create a lively mix of insights and humor.

“With Renee’s deep roots in agriculture and my curiosity as an ‘adopted aggie,’ we want to bring listeners conversations that are both educational and entertaining,” Hilton said. “We hope people will tune in to hear not only about the challenges farmers face but also how much they love their work, and the incredible ways they serve their communities.”

KFB launched the podcast in response to the medium’s growing popularity among rural Americans of all age groups. “As we find ourselves in the truck hauling grain, in the tractor putting out hay, or as the unlucky night shift driver on a family vacation to Florida, many people have moved from a music playlist to audio books and podcasts,” said Carrico. “As they get to know us, we encourage our listeners to think about sharing their own stories. We would love to sit down with them for a conversation on a future episode.”

The podcast is available now, with new episodes released regularly. Listeners can find “Let’s Get Rural” on major podcast platforms and through the KFB website at https://www.kyfb.com/federation/lets-get-rural-podcast/.