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News - Finding the closest Kentucky-grown products just got easier


  • May 31, 2011

Many Kentuckians enjoy visiting a farmer’s market to purchase home-grown products that are raised on local farms, but not everyone knows where to find one. As part of its Certified Roadside Farm Market program, Kentucky Farm Bureau (KFB) hopes to fill that void and connect consumers with nearby markets through the launch of a new web-based application. This online tool, found at kyfb.com/roadside, allows users to enter either a zip code or a county name and search for the roadside markets nearest to that location.

“We are very excited to launch our new search feature on the website,” said Kara Keeton, KFB’s director of commodity marketing. “Our main goal in the Kentucky Farm Bureau Certified Roadside Farm Market program is to promote our wonderful farm market members to consumers across the state. Adding the ability to search for a market by location is yet another tool we can use to advertise the markets while also helping consumers easily find quality, farm-fresh products.”

After a user enters the location into the application, search results provide consumers with a map identifying the closest markets and contact information for each. Additional details for the individual markets are then available with just one more click, offering a summary of the market’s products, hours of operation, a link to the market’s web site and turn-by-turn driving directions.

“The ability for potential customers to search by area on the Roadside Market website will make it much easier to find us,” said Jeremy Hinton, owner of Hinton’s Orchard in Hodgenville. “Any time that process can be simplified, it should be good for business. These improvements to Kentucky Farm Bureau’s website are a great way to connect farm and non-farm communities. Both the customers and the market owners will benefit from this improved communication.”

Established in July 1996, the Kentucky Farm Bureau Certified Roadside Farm Market program began as an initiative to help farmers expand their roadside fruit and vegetable businesses into a destination that would attract consumers from across the Commonwealth. Since then, membership has grown to include farm enterprises like greenhouses, landscape nurseries, Christmas tree farms, vineyards/wineries, and meat/cheese farm markets.
 

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